Araayeh is a Persian word that defines the process of making someone look beautiful. It is a poetic symbolisation for one who appreciates uniqueness.
Araayeh is the brainchild of Nandini Kedia Sheth, who founded the company in 2017. Her design aesthetics bridge traditional handcraft techniques and contemporary styling. The designs resonate an effortless style that remain unfettered by seasons and are suited to all age groups. At Araayeh the transformation from fabric to a meticulously designed garment takes over a week by skilled local artisans which results in a product that is both beautiful and unique to wear. They pride themselves in creating ethical products by ensuring sustainability of local craftsmanship.
