Ithika (means Ethical in Greek), is a small homegrown sustainable brand based in Calcutta started with a simple goal to create comfortable, quality clothing that is good for people and the planet. Their clothing is made using sustainable materials like organic cotton, hemp, linen and others that are naturally dyed. Ithika works with small-scale artisans and craftspeople that are paid fair wages and treated with respect. They believe in transparency and traceability, and are proud to share the stories behind their clothes and the people who make them. They invest in the livelihoods of 10-15 artisans and workers who make it possible to bring their vision to life.
Ithika Studio revolves around the idea of minimalism and relaxed silhouettes. Their products are handcrafted, ethically manufactured and sourced from weavers of India.
Ithika Studio is founded by Siddhant Saraf and is based in Calcutta.
